We take a holistic approach to business by working with businesses that serve health and sustainability and by honoring our employees and creative partners through living wages, education, ample rest and play. We believe that connecting with others is the key to effecting positive change. Ultimately, our success will be measured by the quality of our lives and the sustainable health of our communities.

Our approach to marketing holistic and sustainable businesses (and effecting positive change):

1) Understand & engage “conscious consumers”
A sizeable and growing percentage of the US population’s purchasing decisions are influenced by their values. This emerging culture has been identified in the market as “LOHAS” (Lifestyles of Health and Sustainability) consumers.

Your authenticity is highly relevant to the LOHAS consumer, who considers the impact of their purchases in the broader sense. Their consumption is values-driven and social and environmental responsibility are important to them.

They are highly involved, proactive, passionate and clever and should be approached as such. The majority of this group uses the internet as a daily resource for information and communication.

James Elson of Sustain Lane, speaking at a LOHAS marketing forum in 2006, said the following based on a series of nation wide focus groups conducted by his company: “What is striking is the amount of time the LOHAS market is spending online. The value of innovative and interactive media to educate and entertain cannot be understated.”

In the same forum, representatives of successful pioneering businesses in this field, such as Wild Oats, Dr. Haushka, and Patagonia, emphasized time and again that establishing authenticity by telling their story has been an important and effective means of connecting to their customers.

Seva Creative can help you tell your story, express your values, establish credibility and authenticity, and engage conscious consumers through rich, effective imagery and intuitive web design. We can also help you develop or refine your visual identity and tell your story through traditional, printed marketing materials (using recycled paper and soy ink, of course).

2) Convert the mainstream to conscious consumption:
Education is the key. This audience is approached with respect and intelligence to help them understand why they need healthy and sustainable products and services and to help them to see the impact of the alternative.

The web is a great tool here, as are in-store kiosks and brochures. Furthermore, educational workshops and special events are especially effective at the local level.

We design engaging and intelligent print and digital/interactive educational materials to suit your needs.

3) Maintain and cultivate relationships:
Success in any business relies on cultivating relationships and maintaining contact with the client base. Superior customer service and high-quality products are undeniably the place to begin cultivating relationships. Communication technology is making it easier than ever to foster these relationships outside of your store or office. Value-added email newsletters are a very effective method of nurturing your relationships, maintaining contact, retaining customers and generating referrals. Another method of continuing contact is through the use of an informative and engaging website that gives your customer a reason to return—perhaps by employing an interactive forum, blog, calendar or even an audio or video podcast!

We can help you develop your email-newsletter/
marketing strategy, create a template and help you set up your campaign, and manage your entire e-newsletter campaign for you.

Our goal at Seva Creative is to create a prosperous business that is powered by compassion, not driven by greed. We intend to practice “responsible capitalism” and support positive cultural change. We hope to inspire other businesses to do the same.